Think of the last insurance ad you saw. The gecko. The mayhem guy. The jingle you can probably hum right now without trying. None of that is free. Insurance companies spend billions of dollars a year on advertising.
So here's the question nobody asks: who pays for all that?
Probably you.
Name recognition isn't a price
The whole point of those billions is to make a few names automatic. You need insurance, so you go straight to State Farm, Progressive, Geico, Allstate, or Liberty Mutual, because they're the ones you've heard of. They feel like the safe, cheap default.
But the price on their own website already has those advertising dollars baked in. You're not just paying for coverage. You're paying for the jingle that brought you there. Familiarity feels like a deal. It's really just a marketing budget wearing a costume.
See the real price
There's a way to look at insurance prices without the ad spend attached—to compare what companies will actually charge you, famous or not. That's exactly what Podium does. We show you the price underneath the advertising, including from companies that don't have a catchy mascot but might have a better number for you.
You can keep paying for the jingle. Or you can just see the price. We'll show you the difference.
Podium puts the famous names and the quiet ones on the same starting line and makes them all compete — mascot optional, best price required.